Marie-Louise Mares
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Assistant Professor
Communication Science |
(608) 263-2350
6140 Vilas
Office Hours:
Monday
9:30am - 11:30am
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COURSES
361 - Quantitative Research Methods in Communication Arts
565 - Communication & Interethnic Behavior
616 - Mass Media and Youth
DEPARTMENTAL ACTIVITIES
My research focuses on life-span developmental changes in media use and effects. In my research on children I have been particularly interested in the possibility that television and other media can be used for positive social change, including reducing prejudice. To that end, I have been examining children’s comprehension of prosocial programming. Further studies will examine ways to make pro-tolerance programming more comprehensible and more effective, and will study the effects of home viewing of these programs among different populations of children.
In my research on adults, I have been interested in examining what it is about aging that might cause changes in media use and effects. I am currently studying whether the emotional experiences we seek out via media use vary across the adult life span. I’m also examining the role of media use in fear of aging and in life-span changes in men and women’s perceptions of their bodies.
SELECTED PUBLICATIONS
Mares, M. L. (2007). Developmental changes in adult comprehension of a television program are modified by being a fan. Communication Monographs, 74, 55-77.
Mares, M. L. & Woodard, E. (2006). In search of the older audience. Journal of Broadcasting & Electronic Media, 50, 595 – 614.
Mares, M. L. (2006). Repetition increases children's comprehension of television content – Up to a point. Communication Monographs, 73(2), 216-241.
Mares, M. L. & Woodard, E. (2005). Positive effects of television on children’s social interactions: A meta-analysis. Media Psychology, 7, 301-322.
Cantor, J., Mares, M. L., & Hyde, J. S. (2003). Autobiographical memories of exposure to sexual media content. Media Psychology, 5, 1-31.
Mares, M. L., Cantor, J., & Steinbach, J. B. (1999). Using television to foster children’s interest in science. Science Communication, 20, 283-297.
Mares, M. L. (1998). Children's use of VCRs. The Annals of the American Academy of Political and Social Science, 557, 120-131.
Davis, S., & Mares, M. L. (1998). Effects of talk shows on adolescents: Testing popular hypotheses. Journal of Communication, 48, 69-86.
Mares, M. L. (1996). The role of source confusions in television's cultivation of social reality judgments. Human Communication Research, 23, 278-279.
Mares, M. L. & Cantor, J. (1992). Elderly viewers' responses to televised portrayals of old age: Empathy and mood-management vs. social comparison. Communication Research, 19, 459-478.
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