COURSES
CA 325 Mass Media and Human Behavior
            Syllabus : PDF
CA 525 Media, Public Deliberation, and Public Issues
            Syllabus : PDF
CA 560 (Advances in) Communication Theory
            Syllabus : PDF
           
ACTIVITIES
Before joining the faculty of this department, I spent five years teaching in Hong Kong and conducting research on media and social changes in the People's Republic of China. Right now, I'm analyzing data from two of the projects I conducted while in Hong Kong. One project is a comparative study of journalists in the PRC, Taiwan, and Hong Kong and the other is a study of leisure participation and civic activities and values among the residents in three major Chinese cities. I'm also continuing my collaboration with scholars in the PRC to study the media reforms there. I recently completed surveys of journalists in two Chinese cities and am analyzing the data. My research interests have been on media effects in the process broadly referred to as public deliberation. That means I pay attention to various aspects of civic culture and public discourse, which may get manifested differently in different societies. Therefore, my research in China and in the U.S. deals with different issues. In addition to continuing my research on China, I'm also working on projects concerning civic participation, framing, and perceptions of media effects.

DEGREES

• Ph.D. in mass communication, School of Journalism and Mass Communication, University of Wisconsin-Madison, 1990
• M.A. in communication, Department of Communication, Stanford University, 1985
• B.A. in journalism, Beijing Broadcasting Institute, Beijing, PRC, 1982

MAJOR HONORS/AWARDS

• Vilas Associate, 2002

SELECTED PUBLICATIONS
Pan, Z. & McLeod, J. M. (1991). Multi-level analysis in mass communication research. Communication Research, 18, 138-171.

McLeod, J. M., Kosicki, J. M., & Pan, Z. (1991). On understanding and misunderstanding of media effects. In J. Curran & M. Gurevitch (Eds), Mass media and society (pp. 185-211). London: Edward Arnold.

Pan, Z., Ostman, R., Moy, P., & Reynolds (1993). Audience evaluation of news media performance in the Gulf War. In B. S. Greenberg and W. Gantz (Eds.), Desert storm and the mass media (pp. 213-231). Cresskill, NJ: Hampton Press.

Pan, Z. & Kosicki, G. M. (1993). Framing analysis: An approach to news discourse. Political Communication, 10, 55-75.

Pan, Z. & Kosicki, G. M. (1994). Voters' reasoning processes and media influences during the Persian Gulf War. Political Behavior, 16, 117-156.

Pan, Z., Ostman, R., Moy, P., Reynolds, P. (1994). News media exposure and its learning effects in the Gulf War. Journalism Quarterly, 71, 7-19.

Pan, Z., Chaffee, S. H., Chu, G. C., & Ju U. (1994). To see ourselves: Comparing traditional Chinese and American cultural Values. Boulder, CO: Westview, 1994.

McLeod, J. M., Pan, Z., & Rucinski, D. (1995). Levels of analysis in public opinion research. In T. L. Glasser and C. T. Salmon (Eds.), Public opinion and communication of consent (pp. 55-85). New York: Guilford.

Pan, Z. & Kosicki, G. M. (1996). Assessing news media influences on the formation of whites' racial policy preferences. Communication Research, 23, 147-178.

Pan, Z. & Kosicki, G. M. (1997). Priming and media impact on the evaluations of the President's performance. Communication Research, 24, 3-30.

Pan, Z. & Kosicki, G. M. (1997). Talk show exposure as an opinion activity. Political Communication, 14, 371-388.

Chaffee, S. H., Pan, Z., & Chu, G. C. (1997). Western media in China: Audience and influence. Mass Comm Review, 24, 19-39.

Chu, J. L. & Pan, Z. (1999). The time race and time signification in the reform era: A study of changing Chinese movie theaters. International Journal of Cultural Studies, 2, 33-57.

Pan, Z., Lee, C. C., Chan, J. M., & So, C. Y. K. (1999). One event, three stories: Media narratives of the Handover of Hong Kong in Cultural China. Gazette, 61, 99-112.

Wei, R. & Pan, Z. (1999). Mass media and emerging consumerist values in the People's Republic of China. International Journal of Public Opinion Research, 11, 76-97.

Pan, Z. (2000). Improvising reform activities: Interpreting China's journalism reforms. In Chin-Chuan Lee (Ed.), Power, money, and media: Communication patterns in Cultural China (pp. 68-111). Evanston, IL: Northwestern University Press.

Lee, C. C., Chan, J. M., Pan, Z., & So, C. Y. K. (2000). National prisms of a global 'media event'. In J. Curran & M. Gurevitch (Eds.), Mass media and society (3rd Ed., pp. 295-309). London: Edward Arnold.

Pan, Z. (2000). Spatial configuration in institutional change: The case of China's journalism reforms. Journalism: Theory, Practice and Criticism, 1, 253-281.

Pan, Z. & Chan, J. M. (2000). Building a market-based Party organ: Television and national integration in China. In D. French & M. Richards (Eds.), Television in Contemporary Asia (pp. 233-263). New Delhi: Sage.

Pan, Z., Chan, J. M., Lee, C. C., & So, C. Y. K. (2001). Orchestrating the family-nation chorus: The Chinese media and nationalism in the Hong Kong handover. Mass Communication and Society, 4, 331-347.

Pan, Z. & Kosicki, G. M. (2001). Framing as a strategic action in public deliberation. In S. D. Reese, O. Gandy and A. Grant (Eds.), Framing public life: Perspectives on media and our understanding of the social world (pp. 35-66). Mahwah, NJ: Lawrence Erlbaum.

Lee, C. C., Chan, J. M., Pan, Z., So, C. (2002). Global media spectacle: News war over Hong Kong. Albany, NY: State University of New York Press.

Pan, Z. & Lu, Y. (2003). Localizing professionalism: Discursive practices in China's media reforms. In C. C. Lee (Ed.), Chinese media, global context (pp. 215-236). London: Routledge.